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Tips/Advice for exhibiting at conventions

PostPosted: Thu Dec 02, 2010 7:29 pm
by Frank Candiloro
Hi all,

So after pursuing comics for a year, doing my own webcomic. finally getting a couple of books on the stands and with a ton of more comic-related projects from me coming soon, I figured that at some point in the near (or distant, whichever comes first) future I'd start exhibiting my stuff at various conventions. As I know plenty of people around here have exhibited their stuff, I just thought I'd ask for any tips and advice for me (and others) that plan on exhibiting for the first time: what conventions to exhibit to, sharing a table etc.

Thoughts? Be gentle, it's my first time! :)

Re: Tips/Advice for exhibiting at conventions

PostPosted: Fri Dec 03, 2010 9:13 am
by AndreiB
I don't have much experience in this but uhhhh.... clearly mark your prices?
Haptic research has let salespeople know for decades that people are more likely to buy something they can pick up, feel, interact with, before laying their money down. So don't stop people from touching your wares unless there's a very good reason.
And um, smile too.

Re: Tips/Advice for exhibiting at conventions

PostPosted: Fri Dec 03, 2010 9:45 am
by jpaulos
Don't print too many books. Oh, and make sure you've got a good table ie: not right next door to the Star Trek fan society.

Re: Tips/Advice for exhibiting at conventions

PostPosted: Fri Dec 03, 2010 12:55 pm
by Laocorn
Hire Alex Major or Paul Abtruse to sell them for you.

Re: Tips/Advice for exhibiting at conventions

PostPosted: Fri Dec 03, 2010 5:00 pm
by agent_x
Make sure your stand is manned by extremely hot male & female models, who have very skimpy outfits on, that can be partly recognised as cosplay uniforms.
If you can't get sales with that, nothing will work for you.

Re: Tips/Advice for exhibiting at conventions

PostPosted: Sat Dec 04, 2010 4:35 pm
by Laocorn
Or have a gimmick. Gimmicks work well.

Re: Tips/Advice for exhibiting at conventions

PostPosted: Sat Dec 04, 2010 7:43 pm
by Tom
Sharing a table is good. Tables can cost $200 plus so to increase your profit margin sharing is the way to go. As far as marking prices (sorry Andei) everybody asks "how much is this?" so write a price list but expect to say "it's $5" a milion times over.
Don't be afraid to pull people over, don't be afraid of rejection, enjoy yourself, don't have any expectations (the crowd changes from con to con).
I've been told that posters sell well. Buttons. Stickers.
So much has to to do with the way you sell yourself and as Loacorn said Paul Abstruse will sell everything. Spend a convention next to him and you'll see what selling is all about.
Remember, have fun!
Good luck